Eliminate the 70% drop-off caused by app stores. Convert 100% of your ad clicks into active game sessions with our Ads-to-Play infrastructure
Traditional UA Funnel (The Leaky Bucket)
Steps: Ad Click → Store Redirect → Authentication → Download → Install → Update → Play.
N2I Ads-to-Play (The Instant Funnel)
Steps: Ad Click → INSTANT GAMEPLAY.
Kill the Side-loading Friction
Don’t let system warnings scare your players away. N2I delivers your game as a web-streamed experience, eliminating 100% of ‘Unknown Source’ alerts on Android
Unblock your iOS Scaling (IDFA Bypass)
Restart scaling your UA campaigns on Apple devices. By distributing via a web link, you leverage first-party tracking that bypasses IDFA restrictions. Get 100% visibility on your attribution without SDK headaches
Unfair Acquisition Advantage
iOS: Restore your pre-2021 targeting precision. Our web-link distribution acts as a native IDFA bypass, allowing you to scale campaigns with full attribution and predictable ROAS.
Android: Kill the friction. Eliminate “Scary Side-loading Warnings” and leap from 30% to 100% conversion by turning every ad click into an instant game session.
Engage with a True Game Experience
No Friction, Just Play: Don’t settle for limited HTML5 demos. N2I streams your actual APK in 3 seconds
Instant Discovery: Users dive into the full game experience directly from the ad. No download, no authentication, no barriers just pure, high-performance gameplay
Smart Retention & Hybrid Conversion
Qualified Players Only: Stop paying for blind installs. Convert users who are already hooked after their first session.
Flexible Deployment:
- Direct-to-Home-Screen (A2HS): One-click install that bypasses the store entirely (0% Store Tax)
- Store Redirect: Send highly qualified players to the App Store/Google Play to boost your store rankings with users you know will stay
Pay for Players, Not for Clicks
Usage-based model
cents/hour of playtime
Zero 'Store Tax'
keep 100% of your revenue
Global deployment in 24 hours
Zero-Effort Web Release
FAQs
How does N2I impact my UA costs (CPI / ROAS)?
Traditional flows lose up to 70% of players at the App Store gate. By allowing users to play instantly, you eliminate that drop-off. Our partners typically see their Cost Per Started Session (CPSS) drop by 40% to 60% compared to traditional CPI.
How do we retain players if they don't install from the Store?
We use “Add-to-Home-Screen” (A2HS) technology. After a session, players can save a direct shortcut to their home screen with one click. It looks and feels like a native app icon, bypasses the store entirely, and supports push notifications for long-term retention.
Can this help us bypass Apple's tracking restrictions?
Yes. Distributing your game via a web link acts as a proven IDFA bypass solution, allowing you to restart scaling your UA campaigns on iOS. On Android, it also completely eliminates scary side-loading warnings for RMG and Skill games.
Does it work with my existing tracking and attribution tools?
Absolutely. We natively support AppsFlyer, Adjust, Meta Pixel, TikTok Pixel, and Google Analytics. You get full visibility on user behavior and events in the pre-install phase to optimize your funnel.