Here’s a more flexible and targeted revision, taking into account that the solution works across various distribution platforms—H5 portals, cloud gaming catalogs, custom portals, or any channel the publisher desires.
A Platform-Agnostic Solution for Seamless Gaming Access and Superior UA Performance
User acquisition in mobile gaming is often plagued by friction across the funnel, from ad interaction to installation. By leveraging Progressive Web Apps (PWAs), custom shortcuts, and flexible distribution across platforms like H5 portals, cloud gaming catalogs, and proprietary portals, our solution offers publishers unparalleled freedom and efficiency.
The Current Funnel: Friction Points and Missed Opportunities
The traditional mobile gaming user acquisition (UA) funnel often resembles the following:
- Ad Interaction: Users click on an ad promoting the game.
- App Store Redirect: Users are taken to an app store, where they review the game.
- Download and Install: Users install the game, often facing delays or canceling midway.
- Game Launch: Finally, the game is launched, assuming the user completes all prior steps.
Key Issues
- High Drop-Off Rates: Industry data indicates that 60-80% of users abandon the process before reaching the game due to app store friction
- Dependence on App Stores: Relying solely on app store distribution limits control over user engagement and restricts monetization flexibility.
- Budget Strains: With CPIs ranging between $1.00 and $2.50, the cost of acquiring engaged players becomes unsustainable for many publishers.
Our Solution: Eliminating Friction and Maximizing Reach
Our approach transforms the UA funnel into a seamless, friction-free process. Publishers can place their games wherever they desire, from H5 portals to cloud gaming platforms, ensuring flexibility in distribution.
1. Progressive Web Apps (PWAs)
- PWAs enable instant gameplay via browsers, removing the need for downloads or installations.
- Features like offline play, notifications, and auto-updates offer a near-native experience while skipping app store dependence.
2. Custom Shortcuts (A2HS)
- Users can create direct shortcuts to games on their home screens after their first session.
- These shortcuts mimic native app functionality, ensuring effortless re-engagement without requiring additional installs.
3. Flexible Distribution Platforms
- HTML5 Game Portals: Games are hosted on H5 portals, tapping into vast user bases and driving organic discovery.
- Cloud Gaming Catalogs: Players can stream games directly through providers like Google Play Games on PC or similar services, reducing device constraints.
- Custom Portals: Publishers can integrate games into their proprietary platforms, fully controlling the user journey and branding.
Quantified Funnel Improvements
Ad-to-Play Transition
- Traditional Process: Only ~40% of users who click an ad proceed to play the game.
- Our Solution: The seamless flow allows 60-80% of users to start playing immediately, a significant uplift.
Retention Metrics
- Day 1 Retention: Improved from 30% (industry average) to 50-65% due to frictionless entry and PWA re-engagement features.
- Day 7 Retention: Boosted from 10-20% to 25-35% through easier access and no-download gameplay.
Revenue Growth
- Higher retention and engagement increase monetization opportunities through rewarded ads and in-game purchases, driving 10-15% higher ARPU.
CPI Optimization
- With no install requirement, effective CPI is reduced by 25-40%, as clicks directly lead to gameplay.
Adaptability to Any Distribution Model
The flexibility of our solution allows publishers to adopt various distribution strategies:
- H5 Portals: Distribute games on large platforms for instant play, driving organic traffic.
- Proprietary Portals: Build dedicated spaces for a curated catalog of games, enhancing branding and control.
- Cloud Gaming Services: Stream games across devices, appealing to users with limited storage or high-performance needs.
Funnel Comparison Table
| Metric | Traditional Funnel | Our Solution |
|---|---|---|
| Ad-to-Play Conversion | ~40% | ~60-80% |
| Day 1 Retention | 30% | 50-65% |
| Day 7 Retention | 10-20% | 25-35% |
| ARPU | Baseline | +10-15% |
| CPI | $1.00-$2.50 | Reduced by 25-40% |
| Distribution Channels | Limited to app stores | H5 portals, cloud gaming, proprietary portals |
Conclusion: Empowering Publishers with Versatility and Results
Our solution is more than a technical innovation; it’s a business enabler. By removing the friction of traditional app store reliance and offering unparalleled flexibility in game placement, publishers can achieve:
- Better Engagement: Higher retention rates and revenue from extended gameplay.
- Lower Costs: Reduced CPIs with a streamlined funnel.
- Scalable Reach: Games distributed wherever players are—H5 portals, cloud catalogs, or custom platforms.
Whether you’re a small developer or a large publisher, this approach ensures your games reach their audience with minimal barriers and maximum profitability.